As L’Oréal continues to comb deeper into hair research, the world’s largest beauty company has announced the acquisition of a start-up company that develops hair fiber optical reader technology for a long-term research program. Through this acquisition, L’Oréal says it is reinforcing its leadership in hair research.

Based in Tel Aviv, Coloright will continue to be managed by its CEO, Sagiv Lustig, and will from now on be part of L’Oréal’s international Research and Innovation network.